Our Search Engine Optimisation Process includes the following:
1. Website Analysis
A website analysis (if your site is already live) to evaluate your site’s content, layout, internal linking structure and to initiate keyword selection/research based on existing site content.
2. Competitive Assessment
A competitive assessment to evaluate what sites currently enjoy the top positions in Google, Yahoo and Bing for your preliminary keywords, and also where your top three to five competitors rank for the same list of keywords you use. After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility.
3. Keyword Selection
Keyword selection and finalization based on the first two steps listed above. This is the heart of of the SEO process - targeting the right keywords that will ensure the maximum relevant traffic to your website.
4. Optimize Website Content
Based on the final keyword selection, we will make the necessary adjustments to your web pages to ensure the correct keyword prominence, density, frequency and proximity, as well as optimisation of site structure, navigation, code, etc. for best SEO purposes.
High-quality one-way inbound links are our main goal. We believe the most effective way of increasing your search engine ranks is to improve your website's link popularity. Increasing link popularity is a time-consuming and sometimes frustrating process, but definitely worth the time and effort.
6. Traffic and ranking reports
A benchmark positioning and ranking report that demonstrates your current position for your targeted keywords and how many pages of your site are listed in each search engine. We also supply you with detailed bi-monthly analytical traffic reports for your website.