What are the Benefits of a PPC Campaign?
PPC is particularly useful for newer websites or those which are not currently being picked up and ranked by the search engines. Some of the benefits of undertaking a PPC campaign include:
Budgeting - With a PPC campaign you will be able to set a daily budget and this can be increased accordingly as the quality traffic which is directed towards your website begins to create revenue.
An Effectively Targeted Campaign - PPC gives you better control over which users arrive at your website through your choice of keywords. This is extremely important in ensuring that your advertising campaign is reaching the appropriate targeted audience. You can also geo target your campaign to reach specific clients and areas.
Campaign Flexibility - As a PPC campaign is so easy to measure, it also becomes very easy to adapt, or fine-tune, your campaign accordingly. This means that if a keyword isn’t working for you or you decide to target a different audience, a revision of the advertising components is achieved easily.
Pay for Targeted Success - Unlike more traditional advertising methods, launching a PPC campaign guarantees that you will only be paying for the people who are genuinely interested and decide to click through to your site. Every click can be viewed as a potential sale.
Real-time "Trackability" - We make sure your PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes (and losses), which ads bring in the most traffic (and which are duds), conversion rates and more. By doing this, you can be assured that your PPC ads are operating at maximum levels, especially since we can make any necessary changes immediately. Compare this to other forms of advertising, where results can take months to determine and changes can take additional weeks to implement.
Testing Possibilities - The speed of the traffic being driven to your site can often provide you with a fantastic way of testing out the demand for a new product or service without extravagant expense. This is possible as PPC is an extremely measurable and easy-to-monitor advertising technique.
PPC advertising levels the playing field - Even if your business is comprised of three people and a basement office, you can still compete with national chains.
Brand Awareness - Pay per click campaign is effective for increasing brand awareness, as even when the searchers do not click through they are still aware of the PPC ads appearing predominately on the results pages.
Increase local visibility - So maybe you own a gym or a hair salon, or maybe you run a small landscaping company. Even though your clients are going to be exclusively local, PPC is still a worthwhile investment for you. By carefully crafting and targeting your site's campaign, you can pre-qualify your site's traffic based on location or other factors to make sure you are driving the right people to your site.
Even if you're convinced that Natural SEO is the best option for you, top results take time. Consider PPC advertising as your "while-you-wait" marketing tool to get results while your Natural SEO efforts start building up.